Mentoring Programme Assignment Example | Topics and Well Written Essays - 1500 words

Mentoring Programme - Assignment Example The mentor believed that this element of experiential learning would assist the mentee in understanding how to communicate and respond during the important interview process. It was also believed, initially, that role playing would increase the willingness to engage and communicate with the mentor successfully. The mentoring program was also structured to include elements of transformational leadership, whereby the mentor leader utilises inspirational attitudes, role models desired behaviours, and impart a specific vision or mission to give the mentee a specific focus and goal (Fairholm 2009). The goal was to improve the mentee’s interest in strategic thinking to achieve long-term gains, however literature on leadership suggests that in order to motivate and encourage, change must be negotiated between two different parties (Grieves 2010). This is why there was significant emphasis on utilising contemporary leadership theory to better enthuse the mentee and make them intrinsic ally focused on achieving the mentoring program objectives. Increasing communications skills of the mentee was very successful and it is attributed to utilising the role playing exercises. The first method of improving communications was to remove noise that complicated receipt of positive feedback for the mentor. Noise is any specific factor that prevents a message from getting through to the receiver (Mullins 2010). During the first and second mentoring sessions, the mentor discovered that the mentee was quite reserved and her uneasy and anxious emotional state was preventing the message from being received properly, thereby serving as negative noise. By engaging the mentee through role playing, it seemed to establish a sense of trust that reduced anxiety and allowed the mentee to provide feedback illustrating that the concepts being taught and discussed were understood and could be applied practically to real-world business scenarios. The mentor realised, also, that the mentee ma intained many unrealistic perceptual filters that were serving to complicate the communications process. The mentee maintained many assumptions and expectations about the commercial environment, noticeable in the first three sessions. The mentee believed that job qualifications were not as important a how the job seeker presented themselves and communicated in order to find a job position. There seemed to be a culturally-developed set of beliefs, though not realistic, that the mentee could find employment without the necessary and listed credentials on job descriptions simply by creating an outstanding cover letter along with the CV submission. These perceptual filters were serving as noise and created moderate resistance to change when the mentor attempted to reinforce the absolute importance of having the proper credentials to achieve landing a position with a desired company. To overcome this element of noise, the mentor found many different research articles showing that it was absolutely critical to gain employability and educational skills to

MC-revise work Essay Example | Topics and Well Written Essays - 3500 words

MC-revise work - Essay Example Now marketing is quite a broad area, which embraces various aspects like price, place, promotion and product. These four aspects form a marketing mix of a firm. As far as the issue of marketing communications is concerned, it actually refers to the area of ‘promotion’ in a marketing mix. In most of the business organizations, marketing communication strategies are found to be in integrated form in the sense that it combines several aspects together. Just like has the broad area of marketing itself, marketing communication also has a mix. Under a marketing communications mix, different elements of communications are incorporated in different quantities to form a campaign. A marketing communications mix comprises of elements like sales promotion, publicity, advertising, direct marketing, e-marketing, branding, and sponsorships and so on. All these elements are generally referred to as marketing communications tools. With time, marketing communications is getting more interrelated, and hence it would be quite interesting to conduct a comprehensive study of different marketing communications strategy applied by the firms in today’s internationalized world where intensity of competition has increased significantly and hence to survive in the market excellent communication strategies are needed to be undertaken. This paper attempts to conduct a case study of a well known firm in the international fashion world, Zara, to analyze its current communication marketing strategies and to provide a marketing communications plan that would help the firm in enhancing its promotional capabilities and help attracting more customers to its stores across the world. However, before moving into the case study analysis, it would be beneficial to provide a brief discussion on different communication theories and various marketing communications tools to enhance the understanding of this marketing issue. The term ‘communication’ refers to exchange of information. An